Giving holiday makers something to shout about

The Holiday Specialists had a vision to be Australia’s best-loved family holiday company. Trouble was, they were still an analog company in a now digital industry. They needed to get relevant —and fun — fast. 

Partnering with Principals designers, my team and I gave Holiday Specialists a complete rebrand. First we developed a new name and tagline, then matched it with a fun and vibrant tone of voice, and a headline structure that allowed us to highlight deals destinations — while always hitting the tagline. 

The idea turned every destination ad into a brand ad. And ensured Hoot was giving a whole new generation of travellers, all new reasons to celebrate.