Shifting perceptions,
by shifting perspectives

The challenge Australian Catholic University brought to Melbourne agency, PUSH Collective, was how to communicate their catholic ethos in a way that resonated with the general public — and might even inspire them.

PUSH met the challenge by discovering the empathy at the heart of the organization — and I was brought on board to develop a brand voice and verbal identity structure that would bring to life their brand idea of “Impact through empathy” across advertising, website copy and beyond.