An innovative identity
for Microsoft

Microsoft is a company that puts innovation at the forefront of everything they do. It is such a point of focus, that in 2019 they asked my team at Interbrand New York to give their innovation initiative an identity of its own.

We created a full visual and verbal identity for the program — including the name and positioning line — allowing Microsoft to brand their innovative thinking, and enhance their reputation as one of the world’s most innovative companies.