The campaign to get JBWere noticed

This print campaign was developed as part of an identity refresh carried out by Sydney agency, Principals.

My task was to bring to life JBWere’s intelligent, unexpected personality in a suite of headlines that would get noticed right across their broad range of audiences.

The refreshed visual and verbal identity was applied to a wide array of media — from print advertising and digital banners, to brochures, invitations and other collateral.