Giving Toyota a voice
for every vehicle

Across my seven years at XXVI, I wrote sales brochures right across the Toyota and Lexus range. It was an absorbing challenge because every model had its own personality (and audience), and so required a unique tone of voice. 

The LandCruiser 200 brochure is one I’m particularly proud of. I think it's a great example of how a tone of voice can be carried across a long piece, and a broad range of topics.

It also includes two hero pages that featured in many of their brochures – one on the story of their commercial vehicles, and the other on the “forever getting better” philosophy Toyota lives by.